DR. MARTENS
Photoshoot
IDEAS®
10–20–2021
︎ Photographer: Phi
︎ Model: Stew Caldo
︎ Client: Dr. Martens
IDEAS®
10–20–2021
︎ Photographer: Phi
︎ Model: Stew Caldo
︎ Client: Dr. Martens
A photo campaign for Dr. Martens – the inner north-west child inside is freaking out right now.
I love Dr. Martens product, but I sometimes feel that their branding and content can come off too commercial – I wanted to take the styling and location a bit more of an avant garde / editorial route. Darker scenes, grungy film tones. Something true to the culture behind the boot.
I love Dr. Martens product, but I sometimes feel that their branding and content can come off too commercial – I wanted to take the styling and location a bit more of an avant garde / editorial route. Darker scenes, grungy film tones. Something true to the culture behind the boot.
